St. Elmo's (on) Fire

You’ve got to hand it to Tickle Me Elmo. The little guy has reinvented himself more times than Madonna, and today, his latest iteration – Elmo TMX – stands as the most searched term on eBay. In fact, Elmo TMX (No. 1) and Tickle Me Elmo (No. 4) trump “iPod Nano,” “PS3,” and even “Star Wars.” And to keep pace with the Material Girl, stay tuned for next year’s version: Adoption Elmo. Pictured: Potty with Me Elmo, circa 2004.